Marta Zimanyi

UX Researcher

 UX Researcher focused on making products relatable through understanding, empathy, and compassion. Keen on building relationships, and designing products that convey well-being. Experienced in health and mental health tech sector.

Relevant Experience

ieso - UX Researcher 2022.SEPT- 2024.JULY

https://www.iesohealth.com/

● Led mixed-method research (interviews, surveys, usability tests, diary studies, focus groups) to uncover key user pain points; insights directly shaped product decisions that led to increase user engagement, as reflected in improved NPS scores.

● Run UX benchmarking through a 9-week diary study with 20 participants, paired with quantitative data from 200 users to enable robust mixed-method analysis and inform product direction.

●  Spearheaded Agile transformation by facilitating stakeholder workshops and 1:1 coaching, boosting cross-team UX literacy and increasing research adoption by 60%.

●  Built a collaborative documentation system connecting PMs, QA, analysts, and UX researchers; implemented daily insights updates, which accelerated validation cycles and reduced decision-making lag by 35%.

Healthily - UX designer and RESEARCHER 2019.Aug - 2021.AUG

https://www.livehealthily.com

●  Joined at an early stage of a redesign. Worked closely with research and design teams, conducted user interviews and user tests, and turned the results into wireframes. Improved tracking experience, and formulated notification strategy.

●  Ran foundational and evaluative research for a mobile app redesign. Created user journeys, personas and prototypes, conducted user testing and diary study, and iterated design based on user feedback.

●  Improved engagement with habit-tracking and AI chatbot features; designed and tested a notification strategy that increased retention by 15%.

●  Directed UX research for integrating Healthily’s AI symptom checker into Walmart’s e-commerce platform, optimizing the user flow.

Kodes Accessories UX Designer

https://kodes.me.uk/

Helped redesign the structure of an e-commerce website, and improved navigation, which resulted in a measurable increase in sales.

General Assembly Client project - 2019.febr

https://generalassemb.ly

  • MasterCard

    /Group project (4 people) 2.5 weeks

Built a prototype for MasterCard Prepaid Management Services, focusing on access card details, retrieve PIN and manage lost card.
Activities: 7 usability tests on existing product, 23 user interviews, 5 round of iterations, 2

design studios, competitive analysis, high-fidelity prototype.

  • CrowdEngage

    crowdEngage

    /Group project (4 people) 2.5 weeks

    Improved theatre ticket experience with possibility of pre-ordering drinks, food and merchandise. Made user journey smooth and enjoyable for both visitor and theatre. Activities: 21 user interviews, 30 usability tests, 2 site visits, competitive analysis, ideation, wireframing, usability tests, developing high-fidelity prototype.

Blue Duck Education

UX consultant, , March 2018 - August 2018

https://www.mangahigh.com

Redesigned back office web app for mathematics education platform. Liaised with client (CEO, CTO, support, and marketing), created paper prototypes, wireframes, presented results to international marketing team.
Activities: ideation, user research, wireframing, presentation, liaising with stakeholders

Education

  • General Assembly UX Design Immersive course - London, 26 Nov 2018 - 22 Feb 2019

  • MS Academy Fine Art / Painting course - Budapest, Hungary, 2005 - 2007

  • Debrecen Reformed Theological University MA Theology - Debrecen, Hungary, 2002-2010